It's about 6 packs & 100 crore.......

It's more about 6 packs &100 crore today than story line ........ Speakers at the Odisha Literary Festival 2014 opined. Read on....... 

Film Maker Nilamadhab Panda - " .... it is mostly  about the business dynamics...if a story would take the fastest route to the 100 crore club or not"

Novelist & Diplomat Vikas Swarup - "unlike the West where the story of a film is considered supreme, in India, the story comes last as far as filmmaking is concerned. we know people who have watched Sholay at least a100 times, but no one will watch the current releases more than once. It is thro aggressive marketing that people are being brought to the theatres, but after that the film makers and distributors are not bothered if their film is liked by the audience or not."

TV personality and poet Lavlin Thadani - "we the audience, do not think before watching a film. We see whatever is shown to us. This inertia of watching anything &everything that Bollywood offers us is a deep rooted conditioning. This is why,filmmakers and distributors are dictating the market now."

Finally Panda added on Cinema criticism - " Here too, business has crept in, affecting the quality of writing for films."

Bottom line: How true! But who bloody cares!

Courtesy: The New Indian Express 6th Nov 2014.

Until Next Time,

Director Haricharan

6.11.2014